Every day, we access different sites and encounter different experiences. Some provide a pleasant experience; others do not give the experience every user wants to get. Google has an advice for webmasters and site owners.
“Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus much on what they think are Google’s current ranking algorithms or signals,” Google said on it official blog.
User experience is about making your website easy to use. It refers to the overall feel a user gets when they visit your website. In a time when more and more businesses are realizing the importance of establishing an online presence, having a website with a good user experience is a must. If the eyes are the windows to the soul, websites are the windows to attaining a business goal.
It’s like communicating with your clients effectively. Good user interface helps to reduce cost and increase revenue. If your website is effective and easy to use, the user will think you are too. A good user experience will help you create a positive feeling about your business. Creating a good user experience is indeed a challenging task.
iConcept provides the following tips:
Make Yourself the User
In most things that we do, considering the welfare of the end user is important. Thinking how average users understand and use a website can help you create a website that is FOR the users. Being a user too, the developer should know how to create the website less the undesired functionalities. In making yourself the user, consider a handful of things including design, content, and interaction.
Make it easy to navigate
A website can be useful to the user if it has a good navigation. If your website is hard to navigate, there would be a chance that the user may leave your site. The user needs to be able to view their option. Plus, choosing the right navigation techniques can go a long way.
Included in this category is the loading speed of a website. Slow pages deter users and search engines from exploring the website. The ideal loading time is 0.5 seconds.
Provide Useful Content
Use simple language in creating contents for your website. The content should be easy to read and understand, as readability aids the usability of a website. Provide as many contents relevant to your niche as much as possible. This is one thing that every site user looks forward to in a site: value-added content.
The person behind the website must also make it a point that links and files are regularly tested. Broken links and files result in slowing down of page loading.
Prioritize the Design
Invest in design. Make your message clear and your layout clean to have a good user experience. You should also know what color to use to help deliver a different message. Always remember that a visually appealing design can add up to a better user experience.
Feedback and Welcome
Feedback and welcome message can also contribute to a good user experience. Make the user feel that they are valued by letting them know that their message is heard. By this move, the user will value you as well. Feedback and contextual help can be improved by adding steps or tool tips to the form fields. Guiding the user through the whole process also improves the user experience.
Bridge between you and the user
Provide your contact information on the Contact Us page. Or if you believe that your firm needs an extra privacy, you may provide a contact form. Make it simple. Make it easy for the user to get in touch with you.
Make policies clear
Ask for assistance from the Pros
Above mentioned are few of the tips to help you create a good user experience through your website. Making your website a high quality website should not only be focused on improving your ranking. On top of everything is the duty of every website owner or creator to fulfill responsibility to the Clients. And that is what iConcept Global Advertising Inc. specializes in.by