SEO,short for Search Engine Optimization is probably the most publicized subset of Search Engine Marketing. SEO is the process of improving a website's chance of being ranked higher in Search Engine Results Page ( SERP ) SEO is understanding how search engine algorithm works and what potential customers or visitors might search for. There are many factors involved in SEO and what hinges most to a good search engine ranking is Keyword Optimization. Keyword optimization is the art of choosing the right phrases and words to be placed in a website, it is one of the most important factor related to search engine optimization. Regretfully, it is one of the things most people spend too little time on if they even bother to optimize their web pages. They quickly think of few keywords with poor relevance to the actual content, put them in the meta tags and submit their sites to search engines. Knowing keyword competition concept will surely help us understand how our websites will be ranked based on keyword or key phrases searches. Before optimizing a website for the search engines, we should spend time in figuring out the relevant keywords and key phrases that potential visitors would search for. So, how do we deal with keywords competition. As a web development company, we should optimize keywords for the common keywords that potential customers would normally search for in google, yahoo and msn. These are the three most popular search engine. So let's start optimizing keywords for iCONCEPT Website.
Here is a list of the top 10 key phrases users key-in when looking for a website designer. .
- Website design
- Website designer
- Web designer
- Website development
- Website designer
- Website designing
- Website designs
- Websites design
- Design a website
- Website design service
So, we’ll list down key words and key phrases that potential customers in the Philippines might search for.
- Website design Philippines
- Website designer Manila
- Web designer Makati
- Website development Ortigas
- Website designer Bulacan
- Website designing Pasay
- Website designs Caloocan
- Websites design Quezon City
- Design a website San Juan
- Website design service Mandaluyong
Now, let's check the keyword competition in Google for the keywords and key phrases we have selected to see how many web pages are competing for the keywords we have selected.
- Website design Philippines 12.2 Million
- Website designer Manila 1 Million
- Web designer Makati 532 Thousand
- Website development Ortigas 315 Thousand
- Website designer Bulacan 359 Thousand
- Website designing Pasay 188 Thousand
- Website designs Caloocan 309 Thousand
- Websites design Quezon City 436 Thousand
- Design a website San Juan 267 Thousand
- Website design service Mandaluyong 299 Thousand
At this rate of competition, we are talking of beating millions or several hundred thousands of other web pages relevant to the keywords we have listed for us to appear in Google's page 1 SERP. Wew.
However, since many businesses are looking for reasonable prices, potential customers are likely to search for keywords or key phrases with words such as cheap, low cost, etc. So, let's narrow down these key phrases to rank higher to our targeted visitors.
- Low Cost Website Design
- Cheap Web Development
- Affordable Web Design
- Inexpensive Website Design
- Cheap Web Site Design
Let's search these keywords again and see how many competing web pages are there.
- Low Cost Website Design 34.9 Million
- Cheap Web Development 28.6 Million
- Affordable Web Design 220 Million
- Inexpensive Website Design 1.33 Million
- Cheap Web Site Design 44.3 Million
Let's take a step farther to move to the circles where our potential customers are. So let's add up some keywords relevant to proximity to iCONCEPT service areas. So, I may now include these keywords Malolos, Tarlac, Metro Manila, Cavite, Laguna, Pampanga, Batangas, Makati and Bulacan. But just to aim for future operational reach, we may include Manila, Bulacan, Makati, Pasay, Caloocan, Quezon City, San Juan, Ortigas, Mandaluyong, Pasig, Las Pinas, Alabang and other key cities and destination like Cebu, Davao, Baguio, Boracay, Cagayan de Oro. So, let's modify the above keywords to be like this.
- Manila Low Cost Website Design 803 Thousand
- Philippines Cheap Web Development 1.24 Million
- Bulacan Affordable Web Design 29.7 Thousand
- Tarlac Inexpensive Website Design 295 Thousand
- Cavite Cheap Web Site Design 25.6 Thousand
It's still too many but it's not anymore difficult to be in the top page of google if we'll be able to properly optimize iconcept website using many other factors that affects page ranking. I will discuss these in the succeeding days while optimizing iconcept website. But then you might ask, why iconcept website is not in any of the page results? Well, it is there somewhere but not in the top page. I have to admit that iconcept page rank is currently 0 out of 10 possible points. Here's where i'll put the emphasis on, search engine optimization is not an easy task and involves continous analysis, study , content management, link building in order to rank higher in search engines.
Other possible keyword targets are:
- Website Design Philippines 2.7 Million
- Website Design Manila 2.04 Million
- Web Development Philippines 7.11 Million
- Web Development Manila 2.05 Million
- Web Design Manila 2.18 Million
- Web Design Philippines 5.28 Million
- Graphics Design Philippines 1.34 Million
- SEO Philippines 1.85 Million
- SEO Outsourcing Philippines 698 Thousand
- Website Outsourcing Philippines 572 Thousand
Now that we identified the relevant keywords for iconcept web site, we might try to shuffle to mix and match some words together in order for us to build a list of possible keywords and key phrases that our potential customers will use in their search at google, yahoo or msn. So we might end up with these words:
website design philippines, cheap website design manila, web site design philippines, web design, web development, website development philippines, web programming, dynamic website, web outsourcing philippines, static website design, cheap web, website, affordable web development, cheap web design, web hosting philippines, web development manila, web site design cavite, web design bulacan, professional website design philippines, philippines domain name, graphics design, flash website manila, flash web design philippines, affordable online marketing, web promotion, systems development, business website, website design manila, web design manila, web design makati, website design philippines, web development manila, website designer manila, website designer philippines
By now, you may already have an idea on how to optimize keywords but I'd tell you that you have just seen the tip of the iceberg. There are still a vast gold mine to be unearthed in the area of keyword optimization. I haven't discussed yet how these keywords will be placed in relevant pages of our website and how search engines will be able to indexed them easily. Exploring this further will lead us to meta tag, page title, content heading and organic link building, which I will discuss in my next article.
