The Holy Grail for all SEO professional would be to have a website project reach the top result of the Yahoo and Google. It is all SEO firm's dream to be able to have a high ranking in these two search engine giant.
But there is a catch to this, and it may not look as simple as it looks. Considering the experience and industry standard being set by this two titans, it is not that easy to fool their algorithm into getting a high rank. Simply stated, they had been under constant look-out for any one trying to get a high ranking overnight. With all this hype and buzz around online communities about how these two search engines come up with their search result, many are trying different strategies in optimizing their web-site. Such a variation in each website's optimizations method is an assurance that the site may not be black-listed in a specific search engine for doing black-hat procedure.