While other advertising media such as the newspaper, radio, television and print ads suffer from poor target market hits, mobile advertising presents a lot of opportunities when it comes to targeted audience advertising. Having an advertisement directly pushed through the mobile phone networks, users are able to view or read the advertisement whether they are at home, traveling, resting, or even at work. Because these ads are delivered right into your customers' cellular phones, they have a higher chance of being responded to, given that they have your potential customer's full attention.
In addition, ICONCEPT delivers your advertisement message to mobile subscribers whose buying preferences have been profiled, ensuring that your target market will be better exposed to your products. For example, if you are a car dealer advertising a seasonal promotion, ICONCEPT will deliver your advertisement only to those people who are likely to have the financial capacity to buy cars. The socioeconomic demographics of target message receivers will be taken into account before the messages are sent to them.
Advertising is taken to a personal level through mobile advertising. If you want to reach more people who are more likely to take advantage of your products and services, then this service is for you.