iConcept Global pursues new mission

Aimed at offering essential technical know how on web development, a Filipino-owned advertising and marketing company conducts free seminars for universities in the City of Malolos.

iConcept Global Advertising started offering seminars at La Consolacion University Philippines and Centro Escolar University Malolos last September 17 and 21, respectively.

Internet and web fundamentals, new web content trends, Search Engine Optimization, and blogging were the topics discussed by iConcept resource speakers namely Mr. Marlon Owen Cruz, General Manager, and James Lee Tabao, junior programmer.

Websites: New advertising medium

Cruz noted in his presentation that websites are continuously becoming a staple commodity for businesses due to its capability to reach a wide target market.

A country that was once recognized as the texting capital of the world, Philippines is now making another possible record. With the extensive Internet usage of most Filipino consumers, including but not limited to social networking websites, no wonder this can be utilized as a new medium of advertisement.

Cruz also shared stories of young entrepreneurs who earn a living through blogging.

“Isn’t this great? You can earn at the comfort of your own time and space,” Cruz said adding, “Blogging is definitely a must-try.”

The general manager of iConcept cited Anton Diaz of www.ourawesomeplanet.com, a Filipino who writes about the country’s majestic sites and also earns through his blog.

Technical Team Leader Alvin John Ferias also shared relevant insights regarding E-commerce trends during the seminar at La Consolacion University.

Web Content Trends

Meanwhile, Tabao zeroed in on the functions of open source content management systems specifically WordPress and Joomla.

“Setting up your website is fast and easy, depending on your own desired result,” said Tabao, who had gained knowledge and skills of web designing through personal learning.

According to Ronel Buenaventura, Operations Manager, iConcept will continue providing the three-hour web development seminars to different colleges and universities within Bulacan before the year ends. He added that the company is also planning to organize a grand seminar for entrepreneurs and web convention for students.

iConcept Global Advertising started as a department of iBrains Technologies, a business solution provider of information and communication technology (ICT). It was formally established in 2008 as an independent department for web design.

Websites and consumers

According to facts collected at SMBTN Network (smbtn.com), ¾ of online shoppers say they would not return to a website that took longer than four second to load. Most consumers are also said to be more likely influenced through blogs and emails rather than TV and radio advertising.

iConcept Global knows that entities want nothing but the best for their business. These days when computer screens offer most consumers what they need and want to know, it is appropriate to have an online presence. At iConcept Global, you get quality website and maintenance in an affordable price.

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