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Press Releases and Web-Based Articles
Before the advent of the Internet, brick-and-mortar businesses spent quite a lot on press releases, hoping that these would draw in a horde of customers. This old way of advertising was time-consuming, needed a lot of effort, and used up a considerable amount of money.

Nowadays, with the "viral" nature of the Internet, press releases need only to be published online, and your business would now have the chance to be viewed by hundreds to thousands of potential customers.

Press releases serve two main purposes:

  • These improve brand awareness and press recognition of your business.
  • These serve as links to other articles, helping expand the reference and knowledge base of the Internet. This linking in turn boosts search engine visibility.
With your site's improved visibility on search engines, more visitors will be likely to find your site, which then translates to an astonishing revenue increase.

The best way to do a press release is through well-organized and seamlessly written website articles.

This is one of the prime means of raising the market's awareness of your brand. This also serves to elevate your market exposure and enhance your site's search engine visibility.

Web-Based Articles
Web-based articles are related to Press Releases except that the contents don't need to be newsworthy. Being such, they do not need to stick to the standards and structure of press release articles. But despite that, web-based articles build brand information and awareness. To add to that, these articles increase your search engine visibility through the strategic use of keywords. Inbound links can be created by linking to your site through having the articles posted elsewhere on the Internet and then embedding links in them. SEO professionals agree that inbound links from credible sites relevant to your own site's theme and niche is an excellent way of building a positive online reputation and increasing your page rank in Google and Alexa.

As opposed to press releases, web-based expert articles allow you to mention promotional taglines about your company and products. An excellent venue for such articles are blogs, directories, newsletters (email and newsletter webpages) and other types of websites. Web-based articles give you more advertising power by being on a global reach. With this kind of exposure, web-based articles could actually be as effective as Press Releases.

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