There are more people today viewing Facebook, Youtube, Twitter, Instagram and a bunch of apps compared to the number of people who are watching TV, listening to radio or engaging in any other forms of traditional advertising.
Big brands are funneling their advertising budget on Digital Marketing due to a lot of obvious advantages that this mode of advertising offers. Below are some of the reasons why you should realign your budget to focus more on digital marketing.
1. Cost. It is a lot cheaper compared to traditional tri-media advertising. A billboard lease in EDSA for example can cost your company somewhere in the vicinity of P300,000.00 to P500,000.00 per month. A 30-second TV commercial costs around P500,000.00 to P800,000.00 and a small image ad in a local newspaper would be somewhere around P20,000.00 to P50,000.00. Some of the big companies spend 4 to 20 Billion pesos yearly for TV ads alone.
Now, compare this to digital marketing, In one of the Google Adwords campaign that we are running, we can get as much as 120,000 impression and around 300 clicks for a price of P500.00. In a Facebook Ads campaign, we got a REACH of 45,000 and a post engagement of 574 for only 450.00.00. That is less than P1 per engagement.
2. Targeted Audience. At the very least, TV ads give you the option to choose the shows where your ads are shown but it doesn’t give you a way to accurately define your audience according to age group, gender, job title, location, interests, device, etc. All of these are possible in digital marketing.
3. Re-marketing. This is a budget saver. Re-marketing allows companies to make sure that site visitors who at one time, visited a website, page, or an app, be reached again and shown the re-marketing content. This means that the advertising money being spent has potentially higher conversion mainly due to the fact that they already showed interest in the advertisers content when they clicked on the ads the first time they saw it.
4. Organic reach and Viral boost. Digital Marketing can be very very cheap and effective. A well planned content can go viral in one day and reach all your target market at a very low cost or absolutely no cost at all.
There are many other obvious advantages of Digital Marketing but you’ll never benefit from it until you use it.
iConcept Digital Marketing Philippines group offer a wide array of digital marketing services so you can leverage on the power of this new media.
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Statista.com predicts that “In 2018, the amount of Facebook users in the Philippines was expected to reach 47.5 million, up from 39.8 million in 2016.”
Almost all adults that you know nowadays use Facebook to communicate, read news and socialize. Reaching your target audience do not have to be expensive. In fact you can spend only P1,000.00 a day and reach 100,000 audience and interact with 20% of them. This is a huge percentage cheaper than other marketing strategies like telemarketing, print ads distribution and other above the line marketing.
At ICONCEPT, we create unique and creative campaign that assure optimum ROI, highest reach and conversion. Our proprietary tools of social network aggregators, analytics and intelligent statistics analysis provides competitive approach that other digital marketing companies in the Philippines are not able to provide.
Celebrities, politicians, high profile chefs, movie directors, socialites, newscasters – these people are rare catch. It’s hard to find one on the streets. They live in highly secured exclusive villages and they only go to exclusive, high end malls to shop.
Depending on your particular brand though, Targeted twitter advertising might be the best way for you to reach your target market in the most effective and cost effective way. A unique and engaging twitter ads can also go viral, drastically reducing the cost per engagement of your ads.
ICONCEPT helps companies customize their twitter page, run campaigns and manage comments. Our twitter advertising trained staff make sure that your campaigns are monitored and analyze for high conversion rate.
When your company has a lot to tell, you can maximize the use of the most popular video-sharing site. The truth is, while videos are very good tools to tell stories and it can complement other marketing strategies. In fact, most companies who are not keen in spending millions in lengthy TV ads opt to use Youtube to promote the full length video advertorials or commercials that they wish to share to their target audience. If you already saw the Youtube Ads of some of the leading brands, you’d realize the power and advantage that Youtube Ads offer.
Lastly, anyone who has access to the internet or who has used a browser would have used Google or Yahoo to search for products, news, articles, services, and whatever it is that they need to find. According to internetlivestats.com, there are 44, 478,808 internet users in the Philippines. And 97 to 99% of these will be using search engines. Weather organic SEO, Pay-per-click campaigns CPI or CPC, Search Engine Marketing is a powerful digital marketing tool for any company who wish to promote their brand, products or services to people who are in need of what they offer.